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Saturday, May 19, 2007

Apna Tube Vs Mera Video


Online Video websites have been growing, and after the Youtube was bought by Google for a whopping 1.65 billion dollars, everybody is looking for making money. At the time when GoogleYoutube, the market was skeptical about the kind of money Google was willing to pay. But true, Google saw the value YouTube had in future for their business. I am not sure about the success of Google Video in comparison to Youtube, but Youtube's acquisition gave Google a massive amount of user generated content. I was watching one of the Youtube video  regarding the offline meet of Youtuber's in San Fransisco. It's amazing to see that the online community took an initiative to meet offline. Although these offline meets are not new for the Internet community and if I am not wrong the linux community have been doing this more than a decade. Now understanding this online video blogging is very tough for me. But, ofcourse companies like Google would be making whopping sum of money with this phenomena. Had Google waited for more time to acquire I guess the amount of money they paid for Youtube must had gone more than the double. Businesswise, this acquisition made sense because Youtube fits correclty in the Google's Ad business model. Another question arises that what made Youtube so successful when the competitors websites like Veoh,Dailymotion is not that popular. Also, the one of the first

sight in the video market Guba.com which has been operating in market since 1998 is not known in the market. Now I this model of Youtube is tried to be copied by some other players in the other niche country markets like India. In my next post I will talk about two major video blogging sites which are trying create the same wave as of Youtube but in the Indian market.

They are Apnatube.com and Meravideo.com.

Primarily, I will post my study on there interface, a comparison between both of them and of analysis on these sites and the markets they are operating.

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